Designed by Found Associates.
Mirrors and glass, and the colors red, white and black create the entire visual structure of the store, allowing the shoes to remain the main focus. The Kurt Geiger Regent Street store occupies 2,800 square feet (260 square meters) of space. The other main store in London, the 4,000 square-foot (371 square meters) Covent Garden store, is a maze of mirrors circling around a massive staircase.
The mirrors, distorting the space and creating infinite reflections, are all the props that are needed to create a luxurious, fantastical environment.
This Covent Garden store received RetailWeek’s 2011 Fashion Retail Interior of the Year award.- Bill Tikos
